Discover why you should sharpen your data-driven skills

We are making decisions every day, but when it comes to the business environment, these decisions can cost a lot of time and money.

The digital age provides us with an infinite amount of data that can be very useful if we know what to do with it, but for this, we must understand which indicators are important for the role we play, since this allows us to make informed and strategic decisions.

Collecting the data is no longer the problem, as it might have been in the past. Digital tools offer a very large amount of data to understand the “customer”. Now, the differentiation is in how to analyze this data effectively and apply it to business strategy.

The future of learning and development is data-driven

Although commercial departments have always understood the value of data, this importance has been transcending departments, making data viral for organizational decision-making.

For example, training departments now use a lot of data to create more impactful learning strategies. And it is the same data, which measures the effectiveness or not of the programs offered, allowing more intelligent and efficient decisions to be made.

Likewise, communication departments use the data to see the result of the impact of their communications.

A study conducted by IBM highlights the importance of proper data management in companies. According to this study, 62% of the companies surveyed reported that they are using Big Data and analytics to improve their decision-making, while 53% stated that they are using these technologies to improve their operational efficiency. Furthermore, the study found that companies that have implemented an effective data strategy have higher financial performance and are more likely to be leaders in their market.

The role of education in data management.

Whether you work in your own business, lead a team, or are part of it, intelligent data management and analysis will allow you to stand out. Therefore, the importance of training and knowing how to treat data intelligently.

Creating a data culture and developing data interpretation skills may take some time, but the rewards for your people and your organization will be well worth it.

Proper data management is essential for businesses in today's digital age. According to statistics and studies from reliable sources, the implementation of an effective data strategy can improve decision-making, operational efficiency, and the security of companies.