Build your Professional Personal Brand

To be an excellent professional, it is not enough just to be one, you also have to appear to be one. For this reason, it is imperative that you work the way you want your colleagues and work teams to perceive you.

The perception of the rest is very important to be successful, as the saying goes: “Perception is the co-pilot of reality”. Obviously, you will work on a personal brand that reflects your skills and is coherent with the professional you are, but taking care of the details and nuances will definitely make a big difference.

In order to train people to think of you what you want, you must do some personal branding work.

Do you want to start working on your personal brand? Let's do a practical exercise.

Step 1: Take a few minutes to come up with the character you want to become.

Step 2: Define three adjectives by which you want to be perceived and then personify them

Practical exercise:

Think, what do you want others to think of you when you're not around?

With this in mind, seek to relate this to the person you are today and what your peers value you for.

Now, write down 3 actions you must take to arrive at the perception you want them to have of you.

For example, it can be defined as a person:

● Assertive
● Strong
● Practice

What should you do to be perceived like this? Define it.

Step 3: Start working for the next 90 days with these 3 adjectives always in mind. Use them to describe yourself. And as you begin any task, keep your brand personality in mind.

This is very important to work on, since how others perceive you can affect the decisions that people make about you and your work.

During this exercise, remember that professionals do not always have to seek to be perceived as tough people, they may seek, due to their position or type of work, to be perceived as friendly, confident, or strategic.

Be the one who defines how you want to be seen and don't leave it to chance.

Creating your personal brand allows you to differentiate yourself from other professionals. Achieving more impact with its mission and vision. Of course, always seek to be a coherent person, who fulfills his promises of value and who remains faithful to being real and delivering the proposed promises.

Be clear about your vision of success, and how you want to be remembered, and there you will have the answer to where you have to turn the rudder.

In your analysis, do not forget to take into account your image, for example, statistics claim that first impressions are formed as follows:

Other areas that you should take care of when working on your brand and that give credibility to it are:

● Relationships
● Delivery of effective work
● Know how to measure risks

If you take the time to really invest in your personal brand, you'll discover the impact it has on your career goals.